Our History began with Wall~ and water!

It was December 1931. Dorothy and I had just bought the only drugstore in a town called Wall on the edge of the South Dakota Badlands. We'd been open a few days, and business had been bad. I stood shivering on the wooden sidewalk. In this little prairie town there were only 326 people, 326 poor people.

Most of them were farmers who'd been wiped out either by the Depression or drought. Christmas was coming, but there was no snow, no sparkling lights — just viciously cold air. Out on the prairie the cold wind whipped up dust devils. I could see a Tin Lizzie chugging along the two-laner. Suitcases were strapped to the running boards. Someone's going home for the holidays, I thought to myself. I wished they would stop, just for a cup of coffee, but they didn't. Here on Main Street, no one was out.

When I went back inside, I turned off the light off over the soda fountain and joined Dorothy and our four-year-old son Billy in our "apartment", a room we'd made by stretching a blanket across the back of the store.

I had graduated pharmacy school in 1929, and after two years of working for other druggists, I knew that Dorothy and I had to find our own store. My father had just died, and he'd left me a $3,000 legacy. I'd work with that.

One hot Sunday in July, though, a great change swept us up. It started quietly, in the deadening heat of an early afternoon, when Dorothy said to me, "You don't need me here, Ted. I'm going to put Billy and the baby down for a nap and maybe take one myself."

I minded the empty store. I swatted flies with a rolled-up newspaper. I stood in the door, and no matter where I looked, there was no shade, because the sun was so high and fierce.

An hour later Dorothy came back.

"Too hot to sleep?" I asked.

"No, it wasn't the heat that kept me awake," Dorothy said. "It was all the cars going by on Route 16A. The jalopies just about shook the house to pieces."

"That's too bad," I said.

"No, because you know what, Ted? I think I finally saw how we can get all those travelers to come to our store." "And how's that?" I asked. "Well, now what is it that those travelers really want after driving across that hot prairie? They're thirsty. They want water. Ice cold water! Now we've got plenty of ice and water. Why don't we put up signs on the highway telling people to come here for free ice water? Listen, I even made up a few lines for the sign: "Get a soda . . . Get a root beer . . . turn next corner . . . Just as near . . . To Highway 16 & 14. . . Free Ice Water. . . Wall Drug."

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